News Releases
*Corporate – October 27, 2010
Sniff, Swirl, Sip ... Tweet? Four Seasons Hosts New Kind of Wine Tasting on November 17. Twitter-based wine event provides access to three of the brand’s top sommeliers, sharing perfect pairings for the upcoming holidays.
WHAT: An intermingling of technology and oenophilia that provides unprecedented access to three of Four Seasons’ top sommeliers in the United States. On #WineWednesday, November 17, 2010,
WHY: To tap into a wealth of wine knowledge from three sommeliers with more than 25 years of combined experience.
Using the Twitter social media platform, James Tidwell, Master Sommelier and co-founder and current head of the Texas Sommelier Association; Mark Sayre, one of Wine & Spirits magazine’s “7 Best New Sommeliers of 2010;” and Dana Farner, recognised as “one of the best around” by Bon Appétit magazine, will lead participants in a virtual guided tasting of three distinct wines. Discussion will address the unique flavour profiles of each and how to pair them with seasonal dishes. Tips for weaving the wines into a Thanksgiving holiday menu will also be shared, and the event will end with a Q & A session.
WHEN: Wednesday, November 17, 2010, at 6:00pm CT / 7:00pm ET.
HOW: To join the discussion online:
- Log on to Twitter at 6:00pm CT / 7:00pm ET on November 17, 2010, and search for the hashtag #FSWine.
- Ensure your comments and questions are woven into the conversation by including the #FSWine hashtag with each tweet.
- Attend a dedicated tweetup at the nearest participating
Four Seasons Hotel or Resort. Tweetups will be held atFour Seasons Hotel Atlanta;Four Seasons Hotel Austin;Four Seasons Hotel Boston;Four Seasons Hotel Chicago; The Ritz-Carlton Chicago, AFour Seasons Hotel;Four Seasons Resort and Club Dallas at Las Colinas;Four Seasons Hotel Houston;Four Seasons Hotel Miami;Four Seasons Hotel New York;Four Seasons Resort Palm Beach;Four Seasons Hotel Philadelphia;Four Seasons Hotel St. Louis,Four Seasons Hotel Toronto and Four Seasons Hotel Washington, DC. Contact each hotel for further information. - Alternatively, enjoy from the comfort of your home with friends by pre-purchasing the featured wines to taste along and share thoughts with the Twitterverse. View
tips on organising your own event from
Four Seasons .
Featured wines include:
WHO: Novice sommeliers, discerning oenophiles, at-home culinary creators thirsty for perfect pairings for Thanksgiving menus and wine lovers of every type.
Press Contacts
Laura Zanzal
Senior Account Executive
30 E 44th St, 11th Floor
New York, NY, U.S.A. 10016
Email Laura Zanzal
T. 212.299.8955
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