Four Seasons Hotel Austin
98 San Jacinto Boulevard, Austin, Texas, U.S.A. 78701-4039
Austin, U.S.A. – June 6, 2012
Four Seasons Hotel Austin Wins Social Media Award from Travel + Leisure. Luxury hotel recognized nationally for innovative social media contest.
The most recent social media announcement from
The brief tweet refers to the property's selection as a winner of Travel + Leisure's inaugural Social Media in Travel + Tourism Awards (SMITTYS). The Hotel's entry for its 2011 Ultimate Austin Scavenger Hunt contest was chosen from hundreds of submissions to take home the prize for "Best Single Social Media Promotion" by an individual US hotel or resort.
"Our social media team really put together a dynamic contest that resulted in tremendous engagement with our guests and the local community," says Rob Hagelberg, general manager of the 291-room Hotel in downtown Austin, Texas. "That said, this promotion is just one example of how they're pushing the envelope in social media so it's great to see them recognized."
Hosted from May 30 through September 5, 2011, the Ultimate Austin Scavenger Hunt invited participants to complete photo tasks at 50 quintessential spots around Austin. The first 100 people to take at least half of the pictures and submit them on Facebook each received their choice of an overnight stay, dinner in TRIO or a 50-minute Spa treatment. One grand prize winner – the entrant deemed to have the most creative photos – received a USD 3,200.00 vacation prize package including a three-night stay at any Four Seasons hotel in the continental US, round-trip airfare and USD 500.00.
Devised by Kerri Holden, the Hotel's public relations director, the Ultimate Austin Scavenger Hunt was intended to engage current Facebook fans and attract new ones while showing a more playful side to the luxury brand.
"My mom was constantly coming up with scavenger hunts, car rallies and other games to keep my friends and me occupied as kids," says Holden. "We always had incredible fun, so I loved the idea of re-creating the nostalgic activity while at the same time showcasing Austin's unique charms."
Austin's Four Seasons was also the recipient of
The Hotel's involvement on social media may be viewed first-hand on Facebook, Twitter and Pinterest at the following locations:
Hotel Press Contact
Senior Director of Public Relations - Americas
98 San Jacinto Boulevard
Austin, Texas, U.S.A. 78701-4039
Email Kerri Holden
T. 1 (512) 685-8048
Find Another Hotel
To find press information on a specific hotel or resort, click on the link below.