Miami Area, Surfside

  • OPENING DATE:

    2017
  • GENERAL MANAGER:

    Daniela Trovato
Property Features

Guest Rooms: 77

Hotel Residences: 30

Private Residential Apartments: 121

Bungalows: 4

Day Cabanas: 40

Architects and Designers:

  • Richard Meier (architect, hotel and residences)
  • Joseph Dirand (architect and interior designer, accommodations, Champagne Bar at The Surf Club, restaurant, spa)
  • Fernando Wong (landscape architect)
  • Russell Pancoast (architect of historical Surf Club)

Design Aesthetic:

  • Pritzker-prize winning architect Richard Meier has designed three buildings that frame and flank the original clubhouse from 1930; the buildings are an exercise in discrete classical modernism, simultaneously reflecting and disappearing into the changing sky, the beach and the sea
  • Parisian interior architect Joseph Dirand has been tasked with designing the interiors of the public areas and bedrooms of the hotel, together with the cabanas; he has created interiors that evoke a sense of the past with a feeling of the present and a hint of the future

Location:

  • Set on a 900 ft.  / 274 m. stretch of pristine white sand beach, The Surf Club spans 9 acres (3.6 hectares) surrounded by landscaped seaside gardens
  • On Collins Avenue in the exclusive enclave of Surfside in Miami’s northern beaches, minutes from Bal Harbour shopping and Miami nightlife
  • 30 minutes’ drive from Miami International Airport

History:

  • From the moment it first opened its doors on New Year’s Eve 1930, The Surf Club in Miami has hosted history; tire tycoon Harvey Firestone first had the idea of this new type of social club on board his yacht the Marybelle
  • The names that rolled up were pioneers of the good life: Noel Coward, Douglas Fairbanks Jr. and Elizabeth Taylor, The Duke and Duchess of Windsor, Frank Sinatra, Tennessee Williams, Joan Crawford, Liberace
  • There was booze on the beach during prohibition, kayaks in the swimming pool, black tie boxing dinners and lavish themed galas, one time with elephants, another with 300 tables made of ice
Spa and Fitness

The Spa

Treatment Rooms:

  • Rooms: 6

Product Lines: Biologique Recherche, Susanne Kaufmann

Special Features:

  • Traditional hammam, steam, sauna and showers
  • Tea lounge and relaxation room overlooking the ocean and gardens
  • Spa Boutique
  • Fitness studio
  • Bliss Yoga, Mat Pilates, Aqua Fitmat classes
Dining

  

Restaurant: Lido Restaurant at The Surf Club

Lido Restaurant evokes the leisurely lifetime of an Italian summer thoughtfully crafted by award-winning Chef Michael White in The Surf Club’s original ballroom and with a panoramic ocean view terrace.

Lounge:  Champagne Bar at The Surf Club

The Champagne Bar retains the soulful charm and glamour of The Surf Club early years, offering craft cocktails, a vast selection of Champagnes and a dedicated bar menu of light Mediterranean dishes.

Restaurant: Winston’s On The Beach

A casual al fresco poolside dining environment offering Florida and Latin-American favourites.

Restaurant: The Surf Club Restaurant

Thomas Keller’s first Florida venture captures the grandeur and spirit of another era with a continental cuisine menu.

In Room Dining

 

 

Leisure and Recreation

Day Cabanas: 40

  • Located on The Surf Club’s legendary Cabana Row, day-use cabanas feature fully-air conditioned indoor furnished spaces with full bathrooms

Pools: 3

  • Family pool (65.3 ft. / 19.9 m.)
  • Quiet pool (72 ft. / 21.95 m.) for adults only
  • Cabana pool (42 ft. / 12.8 m.) for use by day-use cabana guests 

Beach

  • Situated on 900 ft. / 275 m. of prime beachfront with non-motorised watersports

Off-Site Activities

  • Golf at nearby courses including the Miami Beach Country Club and Normandy Shores Golf Club
  • Art Deco architecture walk
  • Kayaking in Oleta State Park
  • Cycling on a beachside path
  • Shopping at Bal Harbour Shops and Aventura Mall
  • Miami nightlife
For Younger Guests
  • Kids for All Seasons: Fully supervised children’s club in its own facility
Meetings and Social Events

Boardroom:

  • 536 sq. ft. / 50.1 sq. m.
  • Capacity: 12

Lido Private Dining Room:

  • 310 sq.ft / 28.8 sq. m.
  • Capacity: 16

Barton Room:

  • 1,154 sq. ft. / 107.2 sq. m.
  • Capacity: 67
Special Features
  • Hotel Shop: for a curated selection of beach essentials and worldwide lifestyle treasures
  • Haremlique shop: for Turkish bed linens and women's clothing and accessories
  • Spa boutique: for a selection of The Surf Club's spa products

 


PRESS CONTACTS
Fiorella Rosales
Director of Public Relations and Partnerships
9011 Collins Avenue
Surfside, 33154
USA
Laurie Herrick
Regional Director of Public Relations and Communications
2800 South Ocean Boulevard
Palm Beach, 33480
USA