With eight destinations, three states and more than 1,000 miles (1,600 kilometres) to cover, the first official Four Seasons Food Truck hits the road this fall. Known as the FS Taste Truck, the vehicle and its tour provides a new, mobile stage for the brand’s culinary talent to connect with their local communities.
“Food is a passion for us at Four Seasons and we are always seeking to share that in inspiring and exciting ways, whether it’s through a Michelin-star dining experience or the perfect beer and burger pairing at one of our gastropubs,” says Guy Rigby, vice president of food & beverage in the Americas. “We want to keep our chefs engaged in something that is very relevant and the food truck movement fits the bill. It’s fun, unexpected and will foster the notion that Four Seasons does things differently.”
Four Seasons Hotel Los Angeles at Beverly Hills will have the exciting food truck from October 14 to 20, 2013 with stops at Sony Studios on October 14, the Pacific Design Center on October 15, Red Bull headquarters in Santa Monica on October 16, Good Day LA at FOX Studios and Paramount Studios on October 17, followed by Gersh Talent Agency in Beverly Hills on October 18. Chef Ashley James will prepare kalbi, or short rib, quesadillas with Oaxaca cheese, shrimp tostadas with chipotle remoulade, and traditional tres leche cake with Mexican chocolate ice cream, as well as traditional British fish and chips and Argentine empanadas.
Beverly Wilshire, A Four Seasons Hotel will have the truck October 8 to 13, making stops at Red Bull headquarters in Santa Monica October 8, Downtown LA Art Walk on October 10, Abbot Kinney in Venice on October 11, Santa Monica Food Truck Alley on October 12 and the Beverly Hills Farmers Market on October 13. THE Blvd custom created menu will consist of traditional anticuchos (grilled meat on skewers), beef hearts, ahi tuna, grilled octopus, beef and carrot cromesqui, steak salad, salmon salad, chocolate Rodeo Cronets and more.
The FS Taste Truck will be on the road in the following cities throughout the fall:
- September 16-22 – Palo Alto, California
- September 23-29 – San Francisco, California
- September 30 - October 6 – Santa Barbara, California
- October 7-13 – Beverly Hills, California
- October 14-20 – Los Angeles, California
- October 21-27 – Westlake Village, California
- October 28 - November 3 – Scottsdale, Arizona
- November 4-10 – Santa Fe, New Mexico
In addition to providing an exceptional culinary experience, the FS Taste Truck tour benefits a good cause. Following its completion, a portion of the total proceeds of the tour will be donated to Chefs to End Hunger, a charity that works with hotels, restaurants, and food service operations across the country to redistribute excess prepared food to those in need.
Follow the tour at Taste by Four Seasons or by searching #FSTasteTruck on Twitter, Instagram and Facebook.