Four Seasons Connects: Digital Pioneer Scores Multiple Honours in T+L SMITTY Awards, Including Best Overall Use of Social Media by Hotel Chain.

June 5, 2013,
Toronto, Canada
#Winners! One of the first luxury hospitality companies to fully embrace social media as a key part of its global brand strategy, Four Seasons continues to innovate in the digital realm, with its efforts and achievements recently honoured in Travel + Leisure magazine's SMITTY Awards 2013.

In all, Four Seasons won top place in three categories of the prestigious award program, which honours excellence in Social Media In Travel + Tourism:
  • Best Overall Use of Social Media – Hotel Chain – Four Seasons Hotels and Resorts: “The luxury group put customer service first by creating custom Twitter accounts for both its guests and hotels. Brides-to-be can follow the @FSBridal handle for wedding inspiration, while other guests can follow any of the many specific property handles for location-based tips and deals.”
  • Best Overall Use of Social Media – Individual Hotel – Four Seasons Hotel Toronto: “Now this is how you open a hotel over social media. Thirty days of spa giveaways created a buzz around Toronto’s new Four Seasons property, with more than 1,000 people entering the Facebook sweepstakes. A live tweetup during the hotel’s ribbon cutting ceremony added to the excitement, while the hashtag #FSNewEra emphasized its modern design (55 glass stories; Yabu Pushelberg interiors).”
  • Best Facebook Chat/Twitter Chat/TweetUp/Hangout – Four Seasons Hotels and Resorts: "Four Seasons 90 hotels catered to brides-to-be during its #LuxBride Twitter chat. Tweets from the company’s dedicated bridal handle, @FSBridal, inspired wedding themes, while Brides Magazine and celebrity baker Peggy Porschen also chimed in about the big day.”
To connect with Four Seasons, Four Seasons hotels and resorts and Four Seasons fans and followers around the world, follow on Facebook, Twitter, Pinterest, Instagram, YouTube, Google+ and Weibo, and other emerging social media channels.

Rozvita Gabric
1165 Leslie Street
Toronto, ON M3C 2K8
Sorya Gaulin
Director, Global Corporate Public Relations and Social Media
1165 Leslie Street
Toronto, Ontario M3C 2K8