Four Seasons Connects: Digital Pioneer Scores Multiple Honours in T+L SMITTY Awards, Including Best Overall Use of Social Media by Hotel Chain.
- Best Overall Use of Social Media – Hotel
Four SeasonsHotels and Resorts: “The luxury group put customer service first by creating custom Twitter accounts for both its guests and hotels. Brides-to-be can follow the @FSBridal handle for wedding inspiration, while other guests can follow any of the many specific property handles for location-based tips and deals.”
- Best Overall Use of Social Media – Individual
Four SeasonsHotel Toronto: “Now this is how you open a hotel over social media. Thirty days of spa giveaways created a buzz around Toronto’s new Four Seasonsproperty, with more than 1,000 people entering the Facebook sweepstakes. A live tweetup during the hotel’s ribbon cutting ceremony added to the excitement, while the hashtag #FSNewEra emphasized its modern design (55 glass stories; Yabu Pushelberg interiors).”
- Best Facebook Chat/Twitter Chat/TweetUp/Hangout
Four SeasonsHotels and Resorts: "Four Seasons90 hotels catered to brides-to-be during its #LuxBride Twitter chat. Tweets from the company’s dedicated bridal handle, @FSBridal, inspired wedding themes, while Brides Magazine and celebrity baker Peggy Porschen also chimed in about the big day.”