Four Seasons Hospitality Revolution Continues: Introducing Industry’s First Fully Customizable Sleep Experience
- Global leader in luxury hospitality introduces new bed as preference for personalization grows
- New survey of travellers conducted by Ipsos for
Four Seasonsreveals secrets to a good night’s sleep
- Twitter chats with Four Seasons Dream Team experts on March 13 and 14 mark World Sleep Day March 14
Four SeasonsMagazine launches new online Signature Sleep hub with fun facts and useful tips about sleep
A new survey indicates that the only thing we all have in common when it comes to a good night’s sleep is that our needs and preferences are diverse, and for those seeking rest away from home, the demand for a personalized sleep environment is increasing. For the 92% of survey respondents who expressed distinct preferences on the firmness of a bed, there’s especially good news.
“From the day we welcomed our very first guests for the night more than five decades ago, we have placed supreme importance on creating optimal sleep conditions, along with the intuitive service that has always been the hallmark of
Director of Sleep Medicine for Meridian Health Dr. Carol Ash agrees with
“Beyond benefits of increased productivity during business travel and maximizing enjoyment of a holiday, there are serious reasons for get the optimal 7-9 hours of sleep each night, even when travelling,” notes Dr. Ash. “Sleep restores our brain to a baseline level of strength. It is essential for learning and allows us to strengthen our memories. Sleep is important to maintain critical thinking, judgment, spatial orientation, reaction times, and emotional stability. Lack of it impairs your ability to deal with stress, and strains your relationships.”
Sleep Survey Highlights
The survey, conducted by Ipsos* in late 2013 among travellers from the US, Great Britain, Russia and China who have stayed in any hotel, shared insights on what helps them sleep well on the road. Highlights include:
- 92% of respondents expressed distinct preferences on the firmness of a bed. Only 7% of respondents had no opinion on the firmness of the mattress, with 50% saying they like medium, followed by 28% preferring firm and 14% soft.
- 30% said they have requested a room change or taken other action – a handful even opting to sleep on the floor or in the bathtub! - when their hotel bed didn’t suit their needs. In general, travellers under 35 are the most likely to speak up, indicating an increasing demand for customization in the future.
- 44% said they wished they could make their bed at home the same way it’s made in a hotel, and 31% have wanted to take home the bed or linens – a desire that Four Seasons will happily arrange upon request.
- Pre-bedtime rituals also varied widely, with Russians and Chinese favouring a hot shower or bath, the British tucking in to bed with a good book, and more than half of Americans saying they like to watch tv before sleeping.
- From a list of a dozen nighttime amenities, the favourites were bath salts and oils (23%), room scents (22%) and herbal tea (21%); desired bedside conveniences ranged from electrical outlets for personal devices and smart phones (56%) to a master switch for the window blinds (13%). Younger travellers were most likely to want an iPod dock.
- The one thing just about everybody has in common? 72% said they like to sleep on the same side of the bed they are used to at home.
For complete survey results, including what travellers like to have at bedside and what they like to do most before tucking in for the night, and a closer look at interesting regional variations, click here.
The Bed is Just the Beginning
Survey respondents also indicated that bedding was just one factor in creating their idea of a perfect night’s sleep. Noise levels, the ability to adjust temperature, the availability of fresh air, the need to create a completely dark environment at any time of day, and the inevitable jet lag play key roles that vary by nationality, gender and age.
“One of the interesting findings in the survey is that the younger the traveller, the more likely they are to have specific preferences, and to say so,” says Dana Kalczak,
Kalczak, who is also a trained architect and interior designer, notes that the development of every new
“We lie on the bed to make sure it’s in the best position to enjoy views and watch tv; that there’s good light for reading; and that everything a guest might need is within easy reach,” she says. “Frankly, we are obsessed.”
Features of the new
- A system of revolutionary mattress toppers engineered specifically for
Four Seasonsthat offers guests three choices to customize their bed: Signature, Signature Firm, and Signature Plush.
- A topper that can be switched in minutes; those returning to a
Four Seasonslocation will find their favourite topper already in place when they arrive.
- Gel Touch Foam Center technology that absorbs extra heat, ensuring maximum comfort throughout the sleep.
Where to find The
Let’s Talk About Sleep
In celebration of World Sleep Day on March 14, 2014,
Join the conversation on Twitter via #inbedwithFS, and for more undercover tips, content and more, follow @FourSeasons on Twitter and Instagram and visit
For more articles and interviews about all aspects of sleep including fun facts, useful tips, sleep stories from the road and an interactive tour of a
Note to Media: Selected
*These are findings of the research conducted by global research company Ipsos. The research was conducted on the “G@52”wave between December 4 and 18, 2013. The monthly Global @dvisor data output is derived from a balanced online sample in 4 countries via the Ipsos Online Panel system: Great Britain, the United States, Russia and China. For the results of the survey presented herein, an international sample of 3,148 adults who have ever stayed at a hotel aged 18-64 in the US, and age 16-64 in all other countries, were interviewed. Approximately 1000+ individuals participated on a country by country basis via the Ipsos Online Panel with the exception of Russia, where the sample is sample approximately 500. The precision of Ipsos online polls are calculated using a credibility interval. In this case, a poll of 1,000 is accurate to +/- 3.5 percentage points and one of 500 is accurate to +/- 5.0 percentage points in their respective general populations. In countries where internet penetration is approximately 60% or higher the data output is weighted to reflect the general population: such is the case in the United States (78.1%) and Great Britain (83.6%). Samples in Russia (47.7%) and China (41%) reflect a somewhat more urban/educated/income than their fellow citizens due to these lower Internet penetration rates and are often referred to as “Upper Deck Consumer Citizens.”