In the spirit of the holiday season, for every Four Seasons Gift Card sold from December 1 through 10, 2009, Four Seasons Hotels and Resorts will donate the cost of one bed kit to Canada-based charity Sleeping Children Around the World.

This not-for-profit organisation believes that it is the right of every child to have a comfortable night’s sleep. It provides bed kits including life-saving items such as treated mosquito nets for children in areas prone to malaria, along with fundamental necessities such as a mat, sheets, blankets, clothing and more. In 2009, Sleeping Children Around the World delivered its millionth bed kit.

“Four Seasons is proud to support Sleeping Children Around the World in reaching their next milestone and in improving the lives of so many children,” says Susan Helstab, Executive Vice President Marketing. “Just as we as a hospitality brand strive to create an environment that is both comfortable and worry-free for our guests, they are striving to do the same for those less fortunate.”

Founded in 1970, Sleeping Children Around the World is dedicated to offering children in developing countries something fundamental to a successful future – sound, safe slumber. At the heart of the programme is the bed kit, each costing CAD 35.00, the contents of which not only allow for a comfortable sleep but also fight off the threats and diseases specific to each region. Bed kits are produced locally in each distribution country, eliminating transportation costs, assisting local economies and ensuring that the contents of the bed kits are suitable for the area.

With 100 per cent of monetary donations going directly to the purchase of bed kit components, the charity is fuelled by the passion of its volunteers, who assemble bed kits and personally deliver them to communities in over 33 countries – including India, Kenya and the Philippines – at their own expense.

“Reaching one million bed kits has fulfilled founder Murray Dryden’s dream, but now we are looking ahead to what we can achieve in the future. This campaign will provide vital funds for an optimistic start to 2010,” says Linda Webb, Executive Director, Sleeping Children Around the World.

To help support the campaign, visit the Four Seasons Gift Card web site or any Four Seasons Hotel or Resort worldwide from December 1 through 10, 2009, to purchase a Gift Card. The easy-to-order Gift Cards may be personalised for delivery and are available in a variety of denominations from USD 100.00 to USD 5,000.00 online and from USD 50.00 to USD 100,000.00 at Four Seasons Hotels and Resorts worldwide. Smart-phone users can now purchase Four Seasons Gift Cards from the new and secure mobile Gift Card site.

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