Four Seasons Hotel Baltimore
- 200 International Drive, Baltimore, Maryland, 21202, U.S.A.
Four Seasons Tenure
- First hired 1987, now since 2008
- First Four Seasons Assignment: Concierge, Four Seasons Hotel Houston
- Four Seasons Hotel Austin; Four Seasons Hotel Seattle; Fairmont Olympic Hotel Seattle; Four Seasons Olympic Hotel Seattle (formerly a Four Seasons hotel); Four Seasons Hotel Houston
- Houston, Texas, USA
- Bachelor of Science in Communications, University of Texas at Austin
“To me, it’s all about being visible,” says Beverly Magee of her role as General Manager of Four Seasons Hotel Baltimore. Appointed to lead the Charm City address following two decades of success at sales and marketing and a turn as Hotel Manager in Austin, Magee’s conspicuousness now finds her chatting up guests in the Baltimore lobby, as well as being the face of Four Seasons in the city. “It’s about ensuring that we exemplify the best of Baltimore throughout the Hotel while showing we genuinely care about the community and that our priorities are aligned with those of our guests.”
Magee’s visibility further extends to the Hotel team. When the Hotel is at peak business levels, it would not be uncommon to find her assisting the housekeeping staff with readying rooms for guest arrivals or lending a hand to the banquet team by helping service a wedding in the ballroom. “It’s important for everyone to know that when the need arises, I’m not afraid to roll up my sleeves and jump right in,” she says.
Magee is a rare Four Seasons GM whose rise did not take her through rooms or food and beverage. Her transition from sales and marketing to operations was as smooth as silk just the same, as she was always well versed in the Four Seasons experience she was selling. “I’m still selling that luxury experience, but now I get to have a direct impact on the team delivering it.”
Just as important, Magee is practiced at revenue and appreciates its significance for owners and stakeholders. She is always thinking about “how we can do more and open new channels through unique experiences,” she says. Indeed, encouraging ideas is central to her management style. “Four Seasons has been around for a long time, but we have to make sure we stay relevant. Every cue that guests give us can lead to something we can deliver with polish and consistency.”
Born and raised in Houston, Magee had no thought of a hotel career while earning a degree in communications from the University of Texas. That all changed though when she pursued an opportunity on the concierge desk of Four Seasons Hotel Houston. “I fell in love with hotels right from the start,” she remembers, adding that the romance only intensified when she transitioned to sales, covering corporate and group markets. As competitive as she is communicative, Magee dove right in. “Once you get going, you realise sales is all about building relationships,” she notes. “The hunt of finding a great piece of business is the thrill.”
Magee moved on to become Director of Sales in Seattle and stayed with the property when it switched hands to another hotel group in 2003. When Four Seasons opened its new Seattle address in 2008, she rejoined the company as head of the sales and marketing team. Never mind that it was the height of the economic downturn: “We had a brand new hotel with a good story to tell. I made sure no stone was left unturned seeking out new business.”
Finally, in 2014, Magee crossed over into operations, returning to her home state to become Hotel Manager of Four Seasons Hotel Austin.
Now on the east coast for the first time in her three-decade career, Magee is most excited about exploring a new part of the country including the Baltimore-Washington metropolitan area and the Northeast Megalopolis beyond it. “What I really love right here in Baltimore is the sense of place,” she says, mentioning the excitement with which she enjoyed her first order of steamed crabs. “This city has character all its own. We’re right on the Inner Harbor, the perfect spot for ‘staycationers’ from Washington and Philadelphia to slip right into the scene.”
Her goal, she concludes enthusiastically, “is for people to realise Baltimore is a wonderful spot to travel to, and it’s only getting better.”