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Beverly Wilshire, A Four Seasons Hotel and ETRO Collaborate to Host the Ultimate Holiday Tea Experience

The experience will be offered exclusively in THEBlvd, followed by a private shopping appointment at the ETRO Boutique in Beverly Hills
December 6, 2021,
Beverly Wilshire, A Four Seasons Hotel, USA

The team at Beverly Wilshire, A Four Seasons Hotel is elated to collaborate with Italian luxury lifestyle brand ETRO for the ultimate holiday tea experience.

Beginning Monday, December 6 and running through the end of 2021, guests on a limited basis will receive the chance to enjoy afternoon tea at THEBlvd Restaurant and Lounge. Coffee or tea and house-made pastries expertly crafted by the Hotel’s new Executive Pastry Chef Riccardo Menicucci will be presented on ETRO’s new “Boho Butterfly” collection, designed in collaboration with Italian iconic porcelain manufacturer Ginori 1735, launching this holiday season. End the afternoon over at ETRO for a private VIP shopping experience.

“I couldn’t be more excited about this collaboration. I’m Italian so working with a brand from my home country has always been a dream of mine,” says Menicucci. In line with the theme, Menicucci will keep the desserts for the tea experience “very Italian.” With Ricciarelli, a gluten-free traditional Italian biscuit originally from Siena; biscotti; pasticcini di mandorla, a Sicilian flourless, soft cookie; as well as Bignoline, a blood orange and dark chocolate cream puff, each guest will get to taste each petite, yet elegant delicacy.

Today, both ETRO and the Ginori 1735 continue to reinvest it their legacies with a vision that brings art into everyday life and everyday life into art, which is why this collaboration works so exquisitely. Having originally studied art history and graphics at The Art Institute of Florence, Menicucci prides himself on how he now uses this knowledge to get creative with his desserts. Expect to see not only a visually stimulating presentation on this limited edition porcelain, but equally delicious treats, certain to seemingly transport guests to Italy during this festive season.

Limited bookings available. Reservations required by emailing kiersten.dunn@fourseasons.com or calling 310 385 3917. Priced at USD 65 per person, excluding tax and gratuity for a maximum of two guests per seating. Offered Monday through Friday from 2:00 to 5:00 pm.

About ETRO

Rooted in the city of Milan, ETRO is an Italian luxury lifestyle brand found in 1968 by Gerolamo, nicknamed Gimmo, Etro. The entrepreneurial venture started off with the production of highly prestigious fabrics using noble and natural fibres. The years to come saw the introduction of different product ranges – from furnishing textiles, home accessories and leather goods to fragrances, womenswear and menswear prêt-à-porter collections – making ETRO a renowned distinctive lifestyle. Paisley, the brand’s mark of identity, together with the distinctive use of colours and prints, and the unique combination of artisan know-how and creative experimentation are the founding elements of a multicultural brand with a proudly Italian soul.

Beverly Wilshire, A Four Seasons Hotel

Since opening in 1928, this legendary property has been the preferred address for celebrities, royalty and the international elite — and it’s easy to see why. Located at the intersection of Wilshire Boulevard and Rodeo Drive, the Hotel puts guests in the enviable heart of Beverly Hills, with designer shopping, fine dining and postcard-worthy views at the Hotel’s doorstep.