Four Seasons Hotel Boston Unveils New Fitness Center and Announces Partnership with TB12, Tom Brady’s Performance Lifestyle Brand

February 26, 2020,
Boston, U.S.A.

Following the full renovation of its fitness facilities with today’s active traveller in mind, Four Seasons Hotel Boston now announces a new local partnership with performance lifestyle brand TB12, co-founded by football champion Tom Brady and Body Coach Alex Guerrero.

“At Four Seasons, we appreciate that it’s often challenging for hotel guests to maintain their health and fitness goals while travelling, which is why we are excited to offer a newly renovated Fitness Center, and to work with TB12 to support our guests in reaching their full potential here in Boston,” shares Michael Pedder, General Manager at Four Seasons Hotel Boston. “We are also pleased to work closely with a local brand that we admire, and to offer our guests a truly innovative training experience.”

For the first time, TB12 has partnered with a world-class hotel property to bring its cutting-edge approach, equipment and Body Coaches into a hotel setting at Four Seasons Hotel Boston. Fully renovated in 2020, the property’s Fitness Center now offers a dedicated area with curated TB12 functional products - including looped and handle resistance bands - to support active recovery and functional workouts. A custom-made TB12 turf enables guests to “train like Tom Brady” and incorporate performance and active recovery elements of the revolutionary TB12 methodology without stepping foot outside the Hotel.

“We are thrilled to partner with Four Seasons Hotel Boston - an iconic property - and to extend our ability to serve clients outside of our company-owned TB12 Performance & Recovery Centers,” says John Burns, CEO of TB12. “There’s a natural fit through our shared objective of enriching our clients’ lives through exceptional experiences.”

Four Seasons Hotel Boston is also launching the TB12 Experience package for guests who wish to fully immerse themselves in the TB12 lifestyle and optimise their use of the new Fitness Center. The personalised package includes an overnight stay in luxury accommodations at Four Seasons Hotel Boston, a 90-minute one-on-one training session with a Body Coach, and amenities and performance equipment to ensure a workout is within reach wherever their travels may take them next.

Fitness-minded guests of Four Seasons Hotel Boston also enjoy use of the Hotel’s indoor pool overlooking Boston Public Garden as well as a whirlpool and sauna, and the Hotel’s concierge team can provide a local jogging map through the city’s green parks and historic neighbourhoods.

Additional Details

All guests of Four Seasons Hotel Boston can utilise the TB12 equipment in the Fitness Center as an amenity during their stay, and those who wish to enhance their experience can schedule a one-on-one muscle pliability session with a TB12 Body Coach. To schedule a one-on-one session with a TB12 Body Coach on-site at Four Seasons Hotel Boston, click here or call 1 617 351 2036. Note that 48-hour notice is required and additional charges apply.

To book the TB12 Experience package, click here or call 1 617 351 2036.

About TB12

TB12 is transforming global health and wellness by empowering athletes to prevent injury, improve longevity, and raise their peak performance. Founded by three-time NFL MVP and six-time Super Bowl-winning quarterback Tom Brady and business partner Alex Guerrero, TB12 delivers personalised, comprehensive programming to a worldwide audience. TB12 integrates revolutionary concepts in muscle pliability work, hydration, nutrition, functional strength and conditioning, and cognitive fitness. TB12 supports athletes through an omnichannel approach that incorporates physical locations, immersive digital experiences, and innovative functional products.