For Seoul, With Soul: Four Seasons Hotel Seoul Celebrates its Tenth Birthday with Experiences Rooted in Local Community

Four Seasons Hotel Seoul is set to celebrate its tenth birthday with For Seoul, With Soul: a heartfelt homage to its vibrant city home. In partnership with the Seoul Metropolitan Government, For Seoul, With Soul aims to connect guests to the dynamic megacity’s diverse charms while giving back to the local community. Running from September 17 to November 18, 2025, the collaboration includes a Seoul My Soul room package alongside Seoul-inspired displays, Kids Lounge city mascot characters, dining promotions, and giveaways.

Both domestic and international guests are invited to immerse in the city’s captivating blend of the traditional and modern while savouring the feel-good glow of helping others. Honouring the community love and support received over the past decade, part of the proceeds from the For Seoul, With Soul celebrations will be donated to local communities in need.

Seoul My Soul: A Tenth Anniversary Escape

Infused with tenth anniversary vibes, the Seoul My Soul package combines a stay in a spacious city-view guestroom with an array of sensorial treats, available for stays until November 30, 2025. Guests can enjoy buffet breakfast for two at The Market Kitchen and access to the hotel’s traditional sauna for a luxurious take on a quintessential Korean ritual. Other perks include a Seoul My Soul gift set featuring an eco bag and a delicate mother-of-pearl box, along with the hotel’s signature room spray.

Dazzling Displays

A stunning Lobby installation by floral artist Nicolai Bergmann welcomes guests into the five-star embrace of Four Seasons Hotel Seoul. Photo ops abound against a backdrop of flowers, Seoul-influenced décor and a beautiful mother-of-pearl donation box. A timeless emblem of Korean artistry — with mother-of-pearl recognised as a National Intangible Cultural Heritage — the box reflects Seoul by Night, evoking the city’s four seasons. Shimmering motifs of Blue Dragon (spring), Vermilion Bird (summer), White Tiger (autumn), and Black Tortoise (winter) adorn the box, along with Hechi, Seoul’s character. All donations collected and partial proceeds from the promotion will support Seoul’s public welfare initiatives.

Outside, guests and passersby alike can revel in a balloon display of Seoul’s playful pink mascot, Hechi, and floral elements to brighten the city’s streets. In addition, a limited-edition social media giveaway will invite guests to join the celebrations by sharing their experiences online. The first participants will receive exclusive Hechi and Soul Friends merchandise, while all entrants will have the chance to win dining experiences at the hotel’s restaurants.

Hechi Welcomes Young Guests

Hechi also brings his inimitable energy to the tenth floor Kids For All Seasons Lounge, open weekends and public holidays. Play items featuring Hechi and Soul Friends, derived from Korea’s four guardian deities add a sense of fun to the hotel dedicated children’s area, while a large Hechi figure promises Instagrammable family moments.

A Flavourful Homage

Laidback café Confections by Four Seasons will be celebrating the hotel’s tenth birthday with the launch of a Seoul-themed cake and drink. Lychee and rose-infused Seoul Blanche Harmony is a fiesta of crispy biscuit layered with velvety vanilla cream; rose expresses Seoul’s heart full of love, while the cake’s design is inspired by traditional baekseolgi (white rice cake), symbolising purity, longevity, and new beginnings. The limited-edition Omija tea similarly pays homage to the city’s diversity, combining reviving autumn ingredients with a unique five-flavour profile. The first 200 customers to purchase the celebratory cake and drink combo will also receive a complimentary Seoul My Soul tumbler.

Energizing Capital Encounters

An array of complimentary active experiences further immerses guests in Seoul’s multi-faceted wonders. The 7979 Seoul Running Crew draws on the buzzing energy of the metropolis with guided runs. Scenic adventures come courtesy of Seoul Hiking, a rejuvenating walking experience that takes in Bugaksan.

For inquires and reservations, please call 02-6388-5000 or visit the website.