Experience the Essence of Thai Coffee at The Lounge

 
June 18, 2024,
Bangkok, Thailand

Renowned for its blend of tranquillity and sociability, the team at The Lounge at Four Seasons Hotel Bangkok at Chao Phraya River proudly unveils a captivating new addition to its beverage repertoire: Thai Terroir Drip Coffee. This initiative celebrates the rich diversity of Thai coffee, offering guests an immersive journey into the flavours and stories of northern Thailand.

Partnering with Left Hand Roasters, a pioneering Thai coffee brand committed to sustainability and community empowerment, The Lounge introduces single-origin coffees sourced from the verdant landscapes of northern Thailand. “These coffees, meticulously cultivated by small-scale farmers, embody the unique terroirs of the region, ensuring each cup is a testament to craftsmanship and environmental stewardship,” says Michel Gunnar Eberhardt, Director of Food and Beverage.

Nestled in the pristine heights of Baan Mae Chan Tai and Baan Khun Lao villages in Chiang Rai, where coffee thrives amid stunning landscapes and pure mountain air, these coffee beans are cultivated with organic practices and without synthetic additives. This meticulous approach imbues each bean with distinctive flavours and aromas that reflect the region's natural purity and the farmers' unwavering commitment to quality. Embracing sustainable agriculture not only preserves biodiversity but also uplifts local communities, ensuring each sip reflects the natural purity of the environment and echoes the values cherished by both Left Hand Roasters and Four Seasons Hotel Bangkok.

Highlighting the coffee collection is Khun Jaroon Coffee Farm, situated in Baan Khun Lao village in Chiang Rai province's Mae Chedi sub-district, Wiang Pa Pao district. "Khun Jaroon offers a light roast with hints of sugar cookies, wild blueberries, cocoa powder, and grape-like tannins," shares Pattara Kosonsoontron, Four Seasons Hotel Bangkok Coffee Ambassador. With more than 25 years cultivating assam tea, Khun Jaroon ventured into coffee farming to improve village life. In the same village, P Sri Coffee Farm stands out with a medium roast noted for flavours of guava, grape jelly, raw cacao, and oolong tea. “P Sri prioritizes forest care, integrated agriculture, and biodiversity, ensuring sustainable, high-quality coffee production," adds Pattara.

Further emphasizing the region's transformation, Pattara notes, "Baan Khun Lao’s farming community is known for its collaborative spirit, enhancing forest health and village productivity. The specialty of Baan Khun Lao village in Chiang Rai, historically known for the land of assam tea, is now gaining recognition for its organic forest-grown coffee."

Moving to Baan Mae Chan Tai village, Khun Sinthop Coffee Farm is renowned for a light roast capturing ripe plum, subtle jasmine, cinnamon, and oolong tea body flavours. "Each farm represents a commitment to quality and sustainability, fostering a collaborative farming culture that enhances forest health and village productivity," remarks Pattara. Khun Sinthop, a prominent figure in the Ahka coffee-producing community, aims to elevate regional coffee production to improve local livelihoods. “Mae Chan Tai valley is gaining recognition for its arabica coffee, as well as its teas, stone fruit, and honey, showcasing its diverse agricultural landscape," concludes Pattara.

Guests at The Lounge are transported to northern Thailand's misty mountains and fertile landscapes with every sip, celebrating sustainable practices that support local farmers through fair trade relationships. "Beyond coffee, this initiative enriches the community and fosters a sustainable future," adds Michel. The menu includes QR codes that provide detailed information about each coffee and the farmer who cultivated it, allowing guests to learn exactly where their coffee comes from and who tends to the beans.

"Elevate your coffee experience at The Lounge, where every cup invites you to savour the authentic taste of Thailand and immerse yourself in a journey of flavours and connection. Join us as we celebrate the vibrant world of Thai Terroir Drip Coffee, dedicated to creating moments of enjoyment and sustainability, one sip at a time," invites Michel.



PRESS CONTACTS
Dan Schacter
Regional Director, Public Relations and Communications
300/1 Charoenkrung Road Yannawa, Sathorn
Bangkok, 10120
Thailand
Paponpat Sapsuwan
Public Relations and Marketing Communications Manager
300/1 Charoenkrung Road Yannawa, Sathorn
Bangkok, 10120
Thailand