Seoul for Solo Travellers: Six Reasons to Explore K-Culture’s Epicentre with Four Seasons Hotel Seoul

   
April 25, 2025,
Seoul, Korea

From creative cuisine to cutting-edge beauty, pioneering technology to heartfelt tradition, Seoul sits at the epicentre of K-culture. Voted “Best City for Solo Travel” in Tripadvisor’s Travellers Choice Awards 2025, it also offers the perfect playground for one of travel’s continually rising trends. Solo travellers can enjoy highlights such as the city’s renowned safety, “one of the world’s best subway systems,” easy-to-use digital payment infrastructure, and diverse solo-friendly experiences.

Set in the geographic heart of a future-forward cultural capital, Four Seasons Hotel Seoul is not only a sanctuary to retreat to, but a gateway to Seoul’s many adventures. From expert-led tours of centuries-old palaces and mesmerising night markets to personalised wellness retreats, we share six reasons to explore Seoul solo with Four Seasons:

Recharge in a Serene Private Sanctuary

After a busy day exploring, every solo adventurer needs a restorative sanctuary. At Four Seasons Hotel Seoul, floor-to-ceiling windows in every room offer further connection to the city’s wonders, from views of Gyeongbuk Palace to the glittering lights of a modern metropolis. What better way to treat yourself than a refined Afternoon Tea experience or an evening cocktail of your choice, overlooking the majestic Bugaksan Mountain in the Executive Club Lounge? And whether crafting the day’s itinerary or discovering a hidden gem, the Hotel’s 24-hour concierge and house car services ensure total ease for solo explorers.

Enjoy a Wellness Retreat for One

From colour analysis and aromatherapy massage to refined beauty treatments, create a perfectly personalised wellness retreat at the Hotel Spa. Ease travel-weary muscles with warmed jade stones. Enjoy a personalised facial tailored to your skin type, combining expert techniques with carefully selected skincare products for visible results and deep relaxation. Receive tailored recommendations for fashion, make-up, hair and more with the K-Personal Colour Program, and head to the Nail Bar for the latest nail art. Keen to immerse in Seoul’s renowned K-beauty experiences? The Hotel’s concierges are on hand to share the city’s hottest spots for everything from premium dermatology to traditional scalp massage rituals.

Eat, Shop, Hike – You Choose

Whatever your interests, Seoul’s mix of traditional culture with modern innovation offers itself to the imagination. Head to iconic markets Gwangjang, Tongin and Namdaemun for street food favourites like kalguksu (knife-cut noodles), jeon (savoury pancakes), and ganjang gejang (soy-marinated crab). Stock up on K-beauty essentials at Myeongdong's night market; wander Seongsu-dong's trendy pop-up boutiques and cafes, or soothe mind and body in nature-rich escapes such as Seoul Botanic Park or the tranquil green spaces of Seoul Forest. Four Seasons Experiences also offer a range of personalised adventures, including palace tours, a styling ritual in collaboration with Dior and mountain hikes - all bookable online or at the concierge desk.

Take Time for Tradition

One of Asia’s most innovative and high-tech destinations, Seoul also offers an enchanting portal to the past. Discover the city’s history through expert-led walking tours of Gyeongbokgung Palace and Bukchon Hanok Village - dress up in hanbok (Korean traditional dress) for complimentary admission. Head out from the Hotel to meander Seochon’s streets for café culture, craft workshops, and inspiring galleries. Refresh with tea and tradition in Ikseon-dong’s hanok-style tea houses such as Jayeondo Sogeumppang and Mont Blanc Som Ikseon, or explore hands-on heritage crafts at the Seoul Museum of Craft Art.

Capture Insta-Worthy Mementoes

Beautiful backdrops abound in Seoul. Record your adventures and share stunning solo snaps from unique locations such as Bukchon, Ikseon-dong, and Seoul Forest using a tripod. Style in-room “getting ready” photos with Gwanghwamun Square and Gyeongbokgung Palace views, and showcase the most photogenic cocktails at the Hotel’s trendy OUL or the hidden speakeasy, Charles H.. Head to the Lotte World Tower observation deck for a coffee and the ultimate panoramic-view selfie or get creative with playful shots in art-filled havens like the Leeum Museum of Art and D Museum.

Explore Seoul’s Legendary Nightlife

Perhaps most important to solo travellers is the natural sense of safety found on Seoul’s streets. Solo visitors to bars and restaurants are welcomed in this bustling metropolis, where it’s as easy to make friends as it is to enjoy your own company. The hotel’s concierge team can recommend solo-friendly bars and dining spots within the city or neighbourhood. Alternatively, guests can simply head down to the hotel’s contemporary OUL Bar for innovative K-cocktails or enjoy the award-winning speakeasy, Charles H., for signature sips paired with the warm, impeccable service that Four Seasons is known for.

 



PRESS CONTACTS
Inyoung Moon
Director of Public Relations and Communications
97 Saemunan-ro, Jongno-gu
Seoul, 100-210
Korea
Kelly Wong
Commercial Director
97 Saemunan-ro, Jongno-gu
Seoul, 100-210
Korea