Scent to Start Afresh: Four Seasons Hotel Beijing Collaborates with “To Summer” on Exclusive New Fragrance

   

February 19, 2021,
Beijing, China

Did you know that smell is our most powerfully “emotional” sense, with fragrances known to affect mood, behaviour and even work performance? Intent on soothing minds and marking the start of a fresh new year, Four Seasons Hotel Beijing has collaborated with “scentsational” Chinese boutique perfumers To Summer to create Prologue: an exclusive new diffuser fragrance for use in the Hotel and at home.

A warm, neutral scent that lifts mood and spirits, Prologue is a potent blend of rose, cardamom, vanilla, sandalwood and tonka bean. It comes straight from the noses of To Summer’s renowned perfumers and taps into a growing appreciation for home fragrances, fuelled by 2020’s disproportionately home-based lifestyle.  

Popular and on-trend, To Summer has an established clientele of fashionable young Beijingers and with its products already on sale in the Hotel’s Spa, the bespoke diffuser fragrance was a creative no-brainer for the two brands.

“Nothing creates a mood quite like a beautiful scent,” comments Christian Poda, General Manager. “We wanted to enhance the guest experience and offer individuals an even stronger ‘feel’ of their stay – including a unique memory-jogger that they could take away with them. To Summer’s playful yet luxurious approach, distinctive hand-blown glass bottles, and strikingly modern style made them the perfect partner for us and we’re delighted to have created something so special to pave the way for a more uplifting new year ahead.”

The Prologue diffuser can be found setting the mood in the Hotel’s signature suite rooms as well as public areas such as the Spa, and Executive Club Lounge. It is also available to purchase in the Spa, for anyone wishing to recreate the mood and memories of their stay upon their return home.

 



PRESS CONTACTS
Emilie Zhang
Director of Public Relations and Communications
48 Liang Ma Qiao Road Chaoyang District
Beijing, 100125
China