Four Ways to Explore Art and Culture This Autumn and Beyond at Four Seasons Hotel Seoul

From K-pop to K-beauty, K-style to K-cinema, there’s no doubt that Seoul is an on-trend hotspot. But with some incredible local artists and the arrival of international cultural legends, the dazzling metropolis has become the place to discover K-art. Where better to start your exploration than Four Seasons Hotel Seoul, where more than 160 artworks from global artists can be found in the Hotel itself? A joyful collaboration with local art hub Gallery Mondeouvert, along with a thrilling array of arty events just a short distance from the Hotel, make our city sanctuary the ultimate place to explore culture and creativity this autumn. Here are our four top picks for an artful stay:

Discover Global Galleries at Major International Art Fair Frieze Seoul

One of the world’s leading art fairs, Frieze Seoul is held annually at COEX in Gangnam, affirming Seoul as an important cultural centre alongside other host cities such as London, New York, and Los Angeles. The fair showcases leading galleries with a special focus on Korean and Asia-based galleries. KIAF Seoul is also held during a similar period at the same location. A thrilling array of both contemporary and historical art is just a short trip from Four Seasons Hotel Seoul. Guests can take a taxi or use public transport to reach COEX. Exact dates, admission prices and travel times to be confirmed closer to the event date. This year, Frieze Seoul will take place at COEX from September 2 to 5, 2026.

An Immersion in Contemporary Art and Traditional Style for Every Stay

Around every corner of our city-sanctuary Hotel lies a new piece of art waiting to be discovered. Our collection features 160 unique artworks from global artists, encouraging you to pause and let beauty lift your spirits. Come round the side of the Hotel, past our Nicolai Bergmann flower shop and you’ll spot the mesmerising 3D panel, White Wind by Korean artist Ran Hwang. This modern interpretation of Seoul’s most famous palace, Gyeongbokgung (located just steps from the Hotel) during cherry blossom season is crafted from buttons and pins on wood. One of our signature artworks can be found in the lobby: Le Mobile N°25, 2015 by French artist Xavier Veilhan explores the relationship between movement, shape, space and time through striking yellow spheres that hang from above and look different depending on the time of the day and where you’re standing. Enjoy seeking out artworks hidden in each of our rooms too, where the calming and noble minimalism of the ancient Josun Dynasty comes through in traditional touches such as blue and white porcelain known as Josun Baekja.  

Explore Seoul’s Art and Culture Hotspots

Whether you fancy an afternoon discovering global artworks or want to take a trip into Korea’s fascinating traditional art scene, the Hotel is perfectly placed for cultural excursions. We highly recommend a visit to some of our favourites, including National Museum of Modern and Contemporary Art, Gukje Gallery, Gallery Hyundai, Hakgojae, and PKM gallery, all just ten minutes away by taxi or a 20 minute walk. A short 10 minute stroll from the Hotel in Gyeongbokgung, you’ll find the National Folk Museum of Korea, where you can discover ancient artifacts and learn about traditional ways of life in Korea, now rapidly disappearing due to modernisation. Curious about innovative design? Seoul Fashion Week offers a thrilling immersion in contemporary style, with dates and venues varying by season.