Four Seasons Resort Marrakech Leads the Way in Sustainable Hospitality on World Environment Day on June 5, 2023
On the occasion of World Environment Day, Four Seasons Resort Marrakech proudly asserts its position as a sustainability trailblazer in the hospitality industry. With an unwavering commitment to preserving and regenerating the environment, as well as making a positive impact on the local community, Four Seasons Resort Marrakech continues to set new standards for eco-conscious luxury.
On June 5, 2023, the Resort introduces a new initiative in its continued effort to being a responsible operator: ridesharing to work. “On World Environment Day and thereafter on every 5th of the month, we aim to reduce the usage of cars and mopeds by 25 percent. Ridesharing helps conserve non-renewable energy sources because fewer cars require less fuel,” says Holger Frehde, Regional Director of Marketing and the Hotel’s lead in its Green Team. “Our Green Team is so much more than only focusing on environmental issues, it is also about being a responsible overall citizen of the world. Our goal is to preserve and regenerate the beautiful places in which we operate in Morocco (Marrakech, Casablanca and soon Rabat) and leave a positive, enduring impact on our communities.”
At Four Seasons Resort Marrakech, a range of forward-thinking sustainability initiatives have been implemented, solidifying the property's position as a leader in responsible tourism:
- Electric Vehicle (EV) Charging Stations: The property provides EV charging stations for guest use, encouraging the adoption of electric transportation and reducing carbon emissions.
- Plant-Powered Menus: Embracing the growing demand for vegan and vegetarian options, the Resort offers a diverse selection of plant-based menu items, promoting sustainable dining experiences.
- Water Conservation and Renewable Energy: The Resort demonstrates its commitment to responsible water usage through a linen and towel replacement policy, and its water heating system relies on renewable energy sources. Biomass boilers, solar panels, and a heat recovery system ensure that 100 percent of the Resort's water heating needs are met sustainably.
- Waste Reduction and Recycling: Four Seasons Resort Marrakech has implemented a comprehensive recycling program, diverting waste from landfills. The elimination of single-use plastic water bottles in guest rooms and food and beverage containers further reinforces the Resort's dedication to reducing plastic waste.
- Recycling and Waste Management: A comprehensive recycling program is in place, ensuring proper waste separation and management. Organic waste is diverted from landfills, and a water bottling plant utilizes reusable glass bottles with a built-in purification system.
- Community Engagement: Guests have the opportunity to explore the local community through educational tours organized by the Resort's Concierge. These tours encompass natural, cultural, historical, and heritage sites, providing enriching experiences while fostering a deeper understanding of the local community.
- Giving Back: Through partnerships with charitable organizations such as Coeur & Act and Education for All Morocco, Four Seasons Resort Marrakech donates linens, furniture, soaps, toiletries, and food waste to support those in need and minimize waste.
- Employee Involvement: The Resort's employees receive annual human trafficking awareness training, ensuring they are equipped to identify and combat this issue. Additionally, employees actively volunteer in the local community, dedicating their time and skills to support charitable initiatives.
- Eco-friendly Practices: The Resort uses eco-certified cleaning products, promoting a sustainable approach to cleanliness and maintenance. The retail boutique at Le Spa showcases artisanal products from Morocco-based creators, supporting local artisans and entrepreneurs.
Four Seasons Resort Marrakech continues to lead the way in sustainable luxury, setting an example for the industry. Through its commitment to environmental preservation, community engagement, and innovative sustainable initiatives, the resort remains dedicated to making a positive and enduring impact.