Four Seasons Resort Maui and Project Reef Suncare Vow to “Break Up with Chemical”

Collaboration includes complimentary reef-safe all-mineral sunscreen for guests across the Resort and a community “Sunscreen Swap” event
May 24, 2022,
Hawaii, Maui, U.S.A.

Hawaii’s iconic Forbes Five-Star Four Seasons Resort Maui at Wailea announces a collaboration with Maui-based Project Reef, aptly launching on World Oceans Day, June 8, 2022. A new, reef-safe all-mineral suncare brand offering products housed in ocean-bound plastic packaging, Project Reef joins forces with the luxury resort on Maui in a proactive effort to encourage “breaking up” with chemical sunscreen to protect and preserve the coastal waters, coral reefs and other marine species that surround Hawaii.

Beginning June 8, 2022, Four Seasons Resort Maui will enhance its complimentary sunscreen offering across the pools and beach with Project Reef Mineral SPF 30 and SPF 50 options, sustainable all-natural sunscreens that are not only reef-safe but luxury products that are skin nourishing, vegan, cruelty free, broad-spectrum, and non-nano. Additionally, the Resort aims to educate guests on the importance of moving away from the use of harmful chemical sunscreen and switching to mineral sunscreen, for their health and the ocean’s, through messaging touchpoints across the Resort.

“We encourage our guests to experience the natural wonder that our incredible island offers. Making connections with the ocean, whether it be through our outrigger canoe program, a snorkel, or one of the many other ways to enjoy our waters, creates a bond to this place and encourages stewardship,” says Director of Cultural Programs “Aunty Wendy” Tuivaioge. “Now, we’re proud to offer a truly reef-safe product that protects our guests as well as our ocean.”

To kick off the collaboration, Project Reef will host an on-site Sunscreen Swap at the Resort on World Oceans Day. Maui residents and guests on the island are invited to visit the Beachfront Landing at Four Seasons Resort Maui at Wailea from 8:00 am to 2:00 pm on June 8, 2022, to turn in their chemical sunscreens in exchange for a complimentary Project Reef Mineral SPF 30.

“We are thrilled to take part in the launch of the mineral sunscreen guest offerings at Four Seasons Resort Maui,” adds Matt Roomet, Founder of Project Reef. “Since we introduced Project Reef in March 2022, we have been full steam ahead working to ban chemical sunscreens in the US. This collaboration comes at a perfect time, as it allows us to spread our mission to more consumers and educate on the importance of breaking up with chemical sunscreen and switching to mineral now.”

In October 2022, Bill 135 will go into effect that prohibits the sale, distribution, and use of non-mineral sunscreens in Maui County. Four Seasons Resort Maui, known for continuously innovating the guest experience, is proud to take steps toward ocean conservation in advance of this historic turning point toward a healthier ocean ecosystem.

About Project Reef

Born on the island of Maui, Project Reef is a new type of suncare brand that is dedicated to revolutionizing the industry by evolving the sensory experience while also helping our oceans return to a pristine and safe environment. Project Reef’s sustainable products are made from ocean-bound plastic packaging and every purchase from Project Reef removes one pound of plastic from the world’s oceans – the equivalent of 22 water bottles. Project Reef’s mineral SPF and skincare products use all-natural, effective ingredients that leave one ready for exploration without damaging the ocean’s coral reefs. Project Reef products are vegan, reef-friendly, skin-nourishing, cruelty-free, sustainable and non-nano, as well as made in the USA, and are available for purchase nationwide at Learn more about Project Reef on Instagram @projectreefsuncare.