Five Reasons to Visit Sao Paulo

Sao Paulo, Brazil

Sao Paulo is a city of superlatives, a metropolis of many faces. At the same time it is the most important economic centre of Brazil, it is the capital of culture in Latin America; with leisure, knowledge and entertainment offers that match to no other.

An innovative and vanguard city that preserves in its architecture, arts and gastronomy, it has a past composed by the mix of more than 70 nationalities. According to the concierge team at Four Seasons Hotel São Paulo at Nações Unidas, to get to know the city, only two things are required: an open mind and the willingness to dive in this city that never sleeps.

Sao Paulo is the Most Cosmopolitan City in South America

While other cities around Brazil have their own distinct local identity and culture, Sao Paulo is a city that belongs to the world. With first-, second- and third-generation immigrants from all over the globe, Sao Paulo is incredibly diverse, boasting large communities from Portugal, Italy, Bolivia and Japan (Sao Paulo has the world’s largest Japanese population outside of Japan, and largest Italian outside Italy), among many others. This makes Sao Paulo feel like dozens of cities rolled into one, meaning there is always something to suit everyone’s tastes.

The Unique Brazilian Street Art

Latin America’s cultural centre, Sao Paulo has more than a hundred museums but it is on the streets that the eyes of the visitors capture the colours of the urban arts. Sao Paulo may be referred as a concrete jungle, however, there is plenty of attractive architecture to be seen, and even areas that are grittier and more run-down are brought to life by colourful, thought-provoking graffiti. For an introduction to São Paulo’s graffiti scene, visit Beco do Batman (Batman’s Alley), one of the city’s most photogenic spots.

Food for Every Taste and Every Budget

Diversified and extremely rich in gastronomy; Sao Paulo has an enviable variety of restaurants. Having immigrant communities from around the globe means there are always countless options for dining out in Sao Paulo. From Chinese to Congolese, Portuguese to Palestinian, the list is endless. Of course, being the largest city in the country, Sao Paulo also attracts Brazil’s best chefs, who have all opened restaurants in the metropolis, serving the finest food the nation has to offer, from Michelin star rated restaurants to small botecos that offer traditional snacks to pair with the world famous Caipirinhas.

The Never Ending Night

Sao Paulo’s nightlife is a faithful portrait of the city: frenetic, creative and democratic. This is a city that works hard but plays even harder. Once the sun goes down, Sao Paulo truly comes to life. With bars in every corner, ranging from traditional hole-in-the-wall botecos to the trendiest spots in South America, there is no shortage of options for a seat and a cold beer. If dancing is your thing, Sao Paulo is your city, with one of the most vibrant and spontaneous club scenes around today, from underground gigs to glamourous house music parties.

The Capital of the Brazilian Soccer

While soccer is Brazil’s national sport, played and followed all over the country, Sao Paulo is the place to visit for any true soccer fan. The city is big enough to host three massive clubs – Corinthians, Palmeiras and São Paulo – and the locals take the game seriously! The city has four main soccer stadiums, including the state-of-the-art Allianz Parque and Arena Corinthians, the massive Morumbi Stadium and the beautiful municipal Pacaembu Stadium, where the best Soccer Museum in the country is located.