Celebrating Azerbaijani Culture and Novruz Holiday Traditions at Four Seasons Hotel Baku

Following traditions, Four Seasons Hotel Baku presents another collaboration with local artisans to celebrate the upcoming Novruz holiday, a traditional holiday that welcomes start of the spring season. In the spirit of this holiday, the collaboration showcases  local traditions and craftsmanship exhibiting handmade rugs and traditional tableware, incorporating Novruz festivities – tables are set with Novruz Khonchasi, a display of traditional sweets and beautiful decorations, symbolising the arrival of spring.

Through L’AHIJ brand’s tableware, guests can experience the classical table set up every Azerbaijani family has in their house during this beautiful spring holiday.  The heart of the lobby features local Azerbaijani tea ceremony with samovar, armudu glass, bowls of nuts and dried and fresh fruits, enhanced by Azerkhalcha handmade rugs of different styles and fabrics. This collaboration highlights the rich cultural heritage of Azerbaijan and encourage guests to learn more about Azerbaijan’s traditions.

About Azerkhalcha

Azerkhalcha, a renowned carpet producer in Azerbaijan, is known for its high-quality handmade rugs, which are made using traditional techniques that have been passed down from generation to generation. “The warmth of the carpet means preservation of living traditions and symbolizes love," says Asmer Abdullayeva, creative director of Azerkhalcha OJSC. By collaborating with Azerkhalcha, Four Seasons Hotel Baku is not only showcasing the beauty and quality of these handmade rugs, but also supporting local brands and preserving traditional craftsmanship.

About L’AHIJ

L’AHIJ is a well-known local brand of unique tableware from gold, silver and other precious metals in Azerbaijan, which are reflecting the intricacies of Azerbaijani jewellery art and beautiful national heritage. A special tribute to a tradition to serve tea with sugar in a pear-shaped armudu glass over long-lasting family gatherings on a special days is featured. With delicate patterns embellishing the armudu glass, guests could enjoy the taste of freshly brewed amber-coloured tea while sweet sugar in an elegant sugar bowl will make conversations around the table more pleasant. 

By showcasing the beauty and quality of handmade rugs, traditional tea sets with national design and incorporating Novruz elements into the Hotel's décor, Four Seasons Hotel Baku together with Azerkhalcha and L’AHIJ brands are promoting and preserving traditional crafts and mark Azerbaijani culture.

The celebrations will continue on Sunday, March 19, 2023 during the festive Novruz Brunch, which will be held between 12:00 noon and 3:00 pm and requires prior reservations, which can be made through zafferano.bku@fourseasons.com or 012 404 24 24.