Four Seasons Hotel Firenze and Italy Segreta Celebrate the Exceptional Essence of Florence, Even Off-Season

Four Seasons Hotel Firenze and digital culture magazine Italy Segreta join forces to showcase the exceptional charm of Florence during the off-season. Together, they invite travellers to discover the city's intimate side, away from the crowds, through unique experiences and a special offer.

With its authentic and deeply personal perspective, Italy Segreta reveals the true essence of Italy - its beauty, complexity, and many-layered hues, best appreciated with time and more than one glance. Inspired by this unique vision, Four Seasons Hotel Firenze collaborates with the magazine's creative team to encourage guests to experience Florence’s most unexpected side, during winter.

For those seeking an insider’s perspective, Italy Segreta curates a private walking tour exclusively for Four Seasons Hotel Firenze that dives into Florence's hidden gems. Starting at EUR 900, the experience includes:

• A meet-and-greet at a local coffee shop with Italy Segreta’s team
• Visits to iconic botteghe and artisan workshops, showcasing Florence’s rich craftsmanship
• Stops at hidden grocers and boutiques, gathering essentials for a mid-morning aperitivo at Italy Segreta’s headquarters
• A guided exploration of historic landmarks such as Badia Fiorentina, where Dante first met Beatrice
• Lunch at a beloved Florentine eatery to savour authentic local flavours

As part of this collaboration, Four Seasons Hotel Firenze also offers a special Advance Purchase package: up to 20 percent off the room rate when booking at least seven days in advance, to ensure a memorable experience.

Florence, the cradle of the Renaissance, reveals a quieter, more enchanting side during the cooler months - a season for connection and inspiration. Discover at least ten reasonsto enjoy Florence during wintertime on Four Seasons Hotel Firenze website and book the experience.

About Italy Segreta

Italy Segreta, an online magazine that explores the hidden corners of the country and provides an insider’s perspective on Italian culture, travel, food, and lifestyle was founded by twins Marina and Cesare Cacciapuoti. Marina and Cesare grew up between Rome and Florence and founded Italy Segreta in 2020.