Get Ready for a Sporty British Summer – Welcome to the Summer Club at Four Seasons Hampshire
Four Seasons Hampshire partners with independent, sustainable brand Paper London to launch sporty capsule collection at LIBERTY London and Summer Club pop-up at the Hotel, just in time for a season of sporting fun - dress code: Unapologetically Sporty Chic
Charming countryside property Four Seasons Hotel Hampshire and British destination wear brand, Paper London open The Summer Club, championing an iconic British summer of sporty events. This retro-inspired destination is designed to celebrate the start of summer and showcase luxury with a playful soul. For July and August 2024, the brands will provide guests with an immersive pop-up and capsule collection that transcends the ordinary poolside moment. Iconic British luxury retailer LIBERTY London will also host the collection, offering a dedicated space for this exclusive collaboration.
This fun and free-spirited collaboration takes over the property’s pool and spa and distils a shared ethos into an elevated yet joyful summer experience. Nestled within a restored 18th-century manor against the tranquil backdrop of the English countryside, the picturesque grounds of Four Seasons Hampshire are the perfect setting to bring a light-hearted sense of luxury to life.
Spanning a 500-acre (200 hectare) estate, Four Seasons Hampshire offers guests ample space to discover, breathe, and express themselves. It’s not just the expansive grounds that captivate, but also the luxury service delivered with a genuine heart. At the core of the property are people who care, creating an estate abundant with activities to discover and experiences to cherish.
Taking visitors on a vintage swim journey, the colour scheme is directly inspired by the signature palette of Four Seasons, centring on the summer-worthy combination of green and light pink. Paper London quite literally decks out the property with an exciting array of elements that combine for an unforgettable summer experience.
From reception to room to spa, iconic signifiers celebrate the great British summer in all its glory. Surfboards, ice cream carts, a beach hut serving colourful cocktails, parasols, deck chairs, and towels in the green and pink stripe are complemented by accents such as croquet mallets, giant Jenga, and picnic blankets.
No club is complete without its strict clothing policy, and The Summer Club is no different. So that guests can play the part, Paper London complements the club with a co-branded capsule that centres on a sporty elegance, available to buy at the Hotel’s spa reception and paperlondon.com.
As the British summertime marks a legacy of iconic sporting events that take the public on a thrilling journey of patriotism and picnics, Paper London embraces the love of summer leisure activities with tennis skirts, sporty swimsuits, cricket cardigans, branded sweatshirts, and more. Be the champion of chic style with designs that deliver a hybrid of technical prowess and refined everyday style.
Iconic London retail partner LIBERTY London will also stock the capsule for a continued celebration of sporting panache. Linking with Four Seasons Hampshire in style and spirit, LIBERTY will create a dedicated space for the pop up and capsule within the Womenswear department on the 2nd floor.
United through a strong visual language and playful ethos, the moment is also underpinned by a strong commitment to sustainable and responsible practices. Four Seasons Hampshire and Paper London both operate on the basis of preserving and regenerating the environment to ultimately leave a progressive legacy behind them. Believing it is essential to work on meaningful moments that not only bring joy but leave behind a positive impact.
To book a stay at Four Seasons Hampshire and experience the Summer Club and capsule collection call 01252 853000, book online here or via the mobile app.