Four Seasons Hotel Milano Launches Personal Styling Experience with Stylist Vittoria de Carlo

Four Seasons Hotel Milano has launched So Chic, Darling! - a new personal shopper and stylist experience. Available exclusively at Four Seasons Hotel Milano and Four Seasons Hotel George V, Paris, So Chic, Darling! invites fashion lovers to uncover hidden shopping gems in two of the world’s most celebrated fashion and lifestyle cities. Renowned globally as beacons of style and elegance, Paris and Milan are the beating hearts of the fashion industry and the birthplace of some of the world’s most influential designers. Perfect for a weekend getaway, this new experience offers access to meticulously crafted shopping itineraries by local Parisian and Milanese tastemakers.

The Milano experience includes a bespoke shopping itinerary guided by art director and stylist Vittora De Carlo. Vittoria De Carlo has an unerring eye for beauty in all its forms. Her work stands out for its poetic approach, blending fashion with various creative disciplines, from design and food to travel. Vittoria's style is distinctively cool and quirky, and her mission is to guide clients off the beaten path, uncovering vintage boutiques, private showrooms, unique accessory stores, and even her favourite perfumery. She helps clients discover a personal style that transcends mere clothing and can turn into an aesthetic experience.   

Guests are guided by Vittoria’s expert eye as she unlocks the city’s best-kept shopping secrets, sharing her favourite haunts and hidden spots. Whether hunting for the latest fashion trends, the best vintage finds, a new scent or quirky home décor, Vittoria's expertise ensures guests uncover curated pieces that reflect their personal style and embody the spirit of the city.

The itinerary begins at the doorstep of the Hotel, where guests are greeted by their personal stylist and private chauffeur. The first stop of this insider’s Milanese experience is the city’s Brera district where Vittoria will take guests to some of her favourite vintage boutiques including Madame Pauline Vintage and help them find rare vintage pieces by some of Italy’s most iconic designers. Additional stops can include but are not limited to Foto Veneta Ottica, a hidden store selling vintage eyewear, a treasure trove for collectors or those discerning people who want a truly unique look. Vittoria’s little black book of secret addresses includes private archives, independent brands, home décor boutiques but also fragrance stores such as Campo Marzio 70, a space that sells a highly curated selection of niche scents and beautifully selected objects.

Available from Milan Fashion Week onwards, the experience is fully customisable to ensure it meets guests’ desires and expectations. For more information, click here.

This experience is also exclusively offered at Four Seasons Hotel Milano, but a similar experience is also available at Four Seasons Hotel George V, Paris with renowned local tastemaker Nathalie Oliver personally guiding guests in another fashion-forward capital.