K-Beauty and Beyond: The Ultimate K-Culture Escape for Women at Four Seasons Hotel Seoul

The glass-look skin of K-beauty isn't the only Seoul-centered trend to have smoothed its way into the world's consciousness in recent times. With the rise in popularity of K-pop, K-dramas and all things Korean at an all-time global high, the world's appetite for K-culture shows no sign of lessening.

An art-filled, K-culture haven, Four Seasons Hotel Seoul invites women from all corners of the globe to discover why K-beauty - like the rest of K-culture - is so much more than skin deep. From boundary-pushing skincare treatments to dynamic day-to-night adventuring, here are four ways that pioneering Korean women and their international sisterhood can immerse in the hottest vibes in Seoul’s trend-setting modern metropolis.

1. Soak Up Signature K-Beauty and Wellness

The era of K-wellness is well and truly here. Connect to cutting-edge trends with bespoke treats: from the hotel’s onsite Nail Bar to Concierge recommendations and appointment-assistance for one of Seoul’s premier dermatology clinics.

Find the perfect look with expert haircare services recommended by our Concierge team. Experience a contemporary gem fuelled by vegan haircare products and personalised experiences, from a traditional Korean scalp massage at top salons in the city to expert advice on your next style. Or step into your fullest expression with a revolutionary K-Personal Colour Program, available for a fee at Four Seasons Hotel Seoul. This customised colour analysis provides in-depth expert recommendations for fashion, accessories, lenses, eyewear, nails, make-up, and hair. After soaking up the bliss of tailored beauty and hair treatments, unwind with wellness tea at our light-filled café for extended self-care vibes.

2. On-Trend Retail Therapy

Seoul’s progressive mix of culture, art and style saw the city named Wallpaper* Design Awards’ Best City in 2024. And like any top global hotspot, fashion is truly king - or queen - in Seoul. Head to stores such as Musinsa Standard, RECTO, or Daze Dayz for top K-designer brands. Take advantage of the hotel’s house car service to ensure door-to-door ease at nearby must-visit mega malls such as Shinsegye and Lotte. Fill your Gen Z boots with Hongdae's distinct shopping culture or the diverse pop-up stores and unique café-meet-shopping spaces of Seongsu. Or keep the retail therapy going all night long with vibrant 24-hour shopping at Dongdaemun Design Plaza (DDP).

3. Instagram-Worthy Nightlife Adventures

Seochon’s charming hanok-style cafes set the scene for daytime sipping, but as the sun sets on the “city that never sleeps,” Seoul’s mesmerising nightlife is where the fun really begins. Start the evening with globally-inspired cocktails at the hotel’s intimate speakeasy, Charles H. - named Best Bar in Korea and seventh in Asia’s 50 Best Bars 2022. Then call into Four Seasons contemporary hotspot, OUL, for an artful homage to the Korean drinks culture. Where the evening goes from there is up to you: hand-crafted soju drinks at softly lit hideaway Bar Cham - #20 on Asia’s 50 Best Bars list? Or a cheeky cocktail at World’s 50 Best Discovery gem Cobbler: a renovated hanok where you're invited to pull up a chair at a wooden bar to discuss your dream drink with the expert mixologists? The choices beyond that are endless.

4. The Ultimate Girls Night In

Seeking a more intimate experience of Seoul? Toast the suite life with a stay for four or six friends in the Hotel's Sejong Two-Bedroom Suite or Presidential Three-Bedroom Suite. This is a chance to connect to Seoul’s mesmerising blend of the historical and the high-tech in stunning style. After a chilled day in your private spa and media rooms (Presidential Suite) or catching up over a daytime dinner party in your light-filled corner lounge (Sejong Suite), head to the 28th-floor Executive Lounge: an exclusive setting to sip complimentary Pol Roger Champagne while taking in the stunning views of Bugaksan Mountain, Gyeongbokgung Palace, and Gwanghwamun Square.

For inquiries and reservations, call 02-6388-5000 or click here.