Four Seasons Thailand in Collaboration with Jim Thompson Unveils The Thai Explorer’s Collection, Featuring Exclusive Prints Inspired by Iconic Locations Across Thailand

Jim Thompson, the iconic global lifestyle brand from Thailand, presents The Thai Explorer’s Collection in an exclusive collaboration with Four Seasons Thailand, luxury resorts and hotel located at renowned destinations across the country. The Thai Explorer’s Collection brings together the essence of Thailand’s iconic regions through one beautifully interwoven design pattern.

Adorning a range of intricately crafted products, the captivating design presents a visual story of Thailand’s rich heritage and breathtaking landscapes with iconic cultural imagery, taking inspiration from Four Seasons properties across various regions of the country. From the gilded temples of Bangkok to the lush flora of Koh Samui, the rice fields of Chiang Mai, and the revered elephants of Chiang Rai, The Thai Explorer’s Collection invites the discerning traveller to carry the spirit of this extraordinary land wherever they go.

Frank Cancelloni, Group CEO at Jim Thompson, says, “Our collaboration is a great opportunity to showcase unique aspects of Thai identity, with Jim Thompson embodying heritage and craftsmanship, while Four Seasons highlights the beauty of Thailand's landscapes and hospitality. The Thai Explorer’s Collection is designed with great care and attention to detail, embracing the country’s diverse culture and stunning scenery.”

Celebrating Thailand's rich cultural heritage and natural beauty, the co-branded collection entwines imagery from different regions within the design. The visual journey begins with Four Seasons Hotel Bangkok at Chao Phraya River, located at the capital’s vibrant riverside, where the intricate pattern draws inspiration from Bangkok’s majestic temples. Gilded spires, sacred mosaics, and architectural elegance sets the foundation for a narrative that captures Thailand’s varied history. As the pattern evolves, the sweeping rice fields of Four Seasons Resort Chiang Mai appear, nestled among emerald mountains, symbolizing the region’s tranquil landscapes and deep-rooted traditions. Golden stalks and rhythmic lines merge into the fabric’s overall design, reflecting Northern Thailand’s agrarian soul and bringing a sense of peace and connection to nature. Fitting for Thailand’s world-famous beaches and laid-back island life, Four Seasons Resort Koh Samui is iconized with vivid motifs of Koh Samui’s lush flora, adding vibrant colour and life. Tropical blossoms and palm foliage are intertwined, representing the island’s natural abundance and warm coastal charm. The journey culminates with Four Seasons Tented Camp Golden Triangle, deep in the north’s mountainous region. Majestic elephant motifs pay homage to these gentle giants, blending harmoniously into the overall design, completing the narrative of Thailand’s diverse beauty and cultural legacy.

“Our collaboration with Jim Thompson represents the essence of ‘Thainess,’ creating a sense of joy and nostalgia for guests,” remarks Lubosh Barta, Regional Vice President and General Manager, Four Seasons Hotel Bangkok at Chao Phraya River. “This collection makes them feel like they are taking a piece of the Four Seasons Thailand experience with them, ensuring that the warmth and relaxation continue long after they leave.”

The Thai Explorer’s Collection brings together six travel items made with the highest quality materials, each offering versatile functionality. It includes a range of bags, the Capri Large and Capri Medium, Cactus Medium, FIG Pouch Medium, and Lotus Bag Medium, designed to carry everything from daily essentials and business items to weekend getaways and travel necessities. The collection is completed with a printed scarf design. Perfect for a lifestyle on the move. A small information card is included with each item, explaining the story behind the prints and the collaboration.

Highlighting the beauty of Thailand’s landscapes and cultural richness, the exclusive print designs of The Thai Explorer’s Collection stylishly blend traditional Thai artistry with the modern travel lifestyle.

The collection is now available for purchase at Four Seasons Hotel Bangkok, Tented Camp Golden Triangle in Chiang Rai, as well as in Chiang Mai and Koh Samui. It is also offered online and at select Jim Thompson locations, including Surawong, Heritage Quarter, EmQuartier, IconSiam, CentralWorld, Central Samui, and Samui Airport.