Four Seasons Hotel Bangkok at Chao Phraya River

Four Seasons Tenure

• Since 1995
• First Four Seasons Assignment: Sales Coordinator, Four Seasons Worldwide Sales Office, Hong Kong

Employment History

• Four Seasons Resorts Thailand (Koh Samui, Chiang Mai, Golden Triangle); Four Seasons Hotel Shanghai (formerly a Four Seasons hotel); Four Seasons Worldwide Sales Office, Hong Kong

Education

• Bachelor of Arts in International Relations, University of British Columbia, Vancouver, Canada

Birthplace

• Hong Kong

Languages

• English, Cantonese

“It’s the stories that truly inspire me,” says Betty Chan, Regional Commercial Director for Four Seasons Hotel Bangkok at Chao Phraya River, her eyes sparkling with enthusiasm. “How can I discover the most unexpected stories in a destination, and share them in a way that resonates with our guests? That’s my mission.”  

With more than 30 years in hotel marketing and sales, Betty has built a distinguished career centred on storytelling and creating meaningful guest experiences. Now, as Regional Director, she brings her expertise to Four Seasons marketing strategies across the dynamic APAC region. 

Betty’s recent role as Director of Marketing for Four Seasons Resorts Thailand saw her lead the charge in growing revenue and strengthening the brand’s presence in Koh Samui, Chiang Mai, and the Golden Triangle. Before that, she sharpened her skills as Senior Sales Manager at the former Four Seasons Hotel Shanghai, where she played a pivotal role in opening the first Four Seasons in China, mastering the art of city hotel marketing in a highly competitive environment. 

Her path into the hotel industry was almost by chance. While working as a travel consultant in Hong Kong, she came across an opening at Four Seasons Worldwide Sales Office there. “I had been booking these incredible properties and thought, why not join the team?” she recalls. “Within days, I knew I had found my dream job, and I’ve never looked back.” 

From Sales Coordinator to Division Head, Betty’s leadership is rooted in empowering her team. “I love guiding my team to take ownership and grow,” she says. “When trust and accountability are at the core, the results speak for themselves.” Four Seasons has since invited her to mentor Sales Managers and Directors of Sales across APAC, recognising her influence in shaping the company’s leadership. 

Originally from Hong Kong and with over a decade spent in Bangkok, Betty is deeply connected to the region. “Bangkok always surprises me,” she says. “There’s something new to discover every day, whether it’s a hidden café or a cultural experience.” 

Four Seasons Hotel Bangkok captures this spirit of discovery. Positioned along the Chao Phraya River, with expansive open spaces and serene water features, the hotel is a tranquil oasis amid the bustling city. Betty is eager to share this vibrant, modern Bangkok with guests. 

As Regional Commercial Director, Betty’s goal is simple: to bring the unique stories of Four Seasons destinations to life in a way that connects with guests and leaves them with lasting memories.