Four Seasons Resort and Residences Vail Welcomes Maufrais Pop-Up Shop

This winter, Four Seasons Resort and Residences Vail announces a collaboration with Maufrais, Austin’s iconic cowboy hat boutique. From January 16, 2025, guests are invited to experience the artistry and hospitality that have made Maufrais a standout destination in Texas. The pop-up shop will be hosted in the resort’s charming front alcoves on the fifth floor, open daily in the afternoons.

Maufrais offers more than just retail; it’s a journey into the craftsmanship and personalization of cowboy hats. Celebrating the cowboy hat as a powerful symbol of Western life, Maufrais elevates this iconic accessory with signature shaping and styling services, as well as meticulously crafted hat bands adorned with semi-precious stones and artisanal details, scarves and hat pins featuring horsehair, feathers and local flowers. Visitors can shop a curated selection of high-quality hats, making this unique experience the perfect complement to any Vail getaway, blending rugged Western style with alpine luxury.

“We are excited to bring a taste of Austin to Vail through this unique collaboration,” says Jerome Arribas, General Manager of Four Seasons Resort and Residences Vail. “Maufrais’ focus on personalized, high-quality craftsmanship aligns seamlessly with the service and experiences we aim to provide for our guests. We share the same passion for entertaining our guests and homeowners with real genuine craft and live experiences.”

Maufrais was founded to celebrate the unique character and charm of Austin’s shopping scene, embodying the spirit of individuality and craftsmanship through its small, creative team. “At Maufrais, we’ve always seen ourselves as more than a retail store. It’s about creating connections between the customer, the shaper, and the product,” says Sean Greenberg, who co-founded Maufrais with his wife Lauren Greenberg. “Partnering with Four Seasons Vail allows us to bring this vision to a new audience in an unparalleled setting.”

Four Seasons Resort Vail has long been celebrated for its luxury accommodations, exceptional dining, and world-class service. This latest collaboration underscores the resort’s commitment to offering guests memorable and distinctive experiences.

Follow Four Seasons Resort Vail on Instagram at @fsvail.

About Maufrais

Maufrais is an Austin-based retailer celebrated for its exceptional collection of custom-fitted cowboy hats and timeless Western-inspired goods. Rooted in the spirit of hospitality and craftsmanship, Maufrais blends tradition with modernity, offering customers a welcoming space to create their own bespoke hat while immersing themselves in the art of personal style. Whether it’s a one-of-a-kind hat or a curated selection of gifts, Maufrais elevates the shopping experience with a warm, inviting atmosphere that reflects its Texan roots.