OUL Meets JONGGA: A Celebration of Korean Culinary Craft at Four Seasons Hotel Seoul

Ancient craft; artful expression. This spring, OUL bar at Four Seasons Hotel Seoul ignites the city’s after-hours scene with a trailblazing mix of heritage and innovation. In collaboration with JONGGA, Korea’s leading kimchi brand, OUL unveils three bold kimchi-inspired delights, blending tradition with Seoul’s dynamic, future-minded energy. From March 1 to 29, 2025, this exclusive partnership brings fresh verve to the city’s rich culture of fermentation and liquor crafting.

A tribute to Seoul’s evolving nightlife, hip hotspot OUL is celebrated for its cutting-edge mixology and artful reimagining of Korean specialties. Its selection of craft sojus, makgeolli rice wine, fermented liquors and inventive cocktails honours tradition with a modern twist.

Pairing seamlessly with OUL's creative spirit, JONGGA is Korea’s best-loved kimchi brand and a global icon. Traditional Korean fermented kimchi – commonly made with cabbage or radish – is famed for its tangy, rich and probiotic benefits. A pioneer in kimchi craft, JONGGA blends authenticity with ingenuity to meet contemporary tastes while staying true to tradition.

OUL and JONGGA presents two kimchi-infused cocktails and a flavourful food pairing. The Kimchi Highball (KRW 31,000) is a potent, punchy concoction featuring JONGGA Kimchi Powder and Dongchimi. Chili-infused soju blends with a cordial crafted from JONGGA Dongchimi Kimchi, balanced with soda and finished with a JONGGA Dongchimi radish garnish. A rim of JONGGA Kimchi Powder intensifies each sip with a burst of kimchi essence.

The Kimchi Mule (KRW 31,000) puts an edgy Korean spin on the classic Moscow Mule. Locally distilled vodka and JONGGA Baechu Kimchi Juice mix with garlic-infused honey and ginger soda – a taste profile reminiscent of kimchi noodle soup. The cocktail is garnished with JONGGA Poggi Kimchi, slowly air-dried for over 48 hours to retain its crisp texture and rich kimchi aroma.

Delicate Kimchi Mandu (KRW 35,000) dumplings deliver a bold edible complement. A juicy filling crafted with pork jowl and shoulder marries perfectly with two JONGGA kimchi varieties: Baek Yeolmu Mul Kimchi (White Young Radish Water Kimchi) and Siwon-Kkalkkeum Poggi Kimchi (Refreshing Whole Cabbage Kimchi). Dumpling wrappers are infused with cabbage kimchi juice to create a natural kimchi-coloured gradient. Each is served with a crispy tuile made from JONGGA Kimchi Powder, adding a complex, savoury crunch and enhancing the aroma.

As a final flourish, every collaborative cocktail purchase is accompanied by a complimentary JONGGA Kimchi Powder trial set. Made from fermented and dried kimchi, this finely ground seasoning adds a bold, tangy depth to any dish. A gift to spark creativity, it encourages guests to bring the spirit of innovation and Korean heritage into their own kitchens.

For further details at Four Seasons Hotel Seoul or to experience OUL’s creative spirit, contact 02-6388-5500.